BIPC.com – Locations Refresh

I was tasked with improving the layout of the locations pages for Buchanan Ingersoll & Rooney’s website. The main locations page received a refresh, including a Get Directions link that opens a Google Maps window with the address inputted in the back-end system. Several major changes were implemented:

Spotlight Section

Designed for special information about the city. If this section is blank, the layout adjusts from two columns to one.

Get to Know Our Team

Allows users to select various attorneys located in specific offices, including informal biographies, Q&A series, and optional introduction videos.

News Slider

Added to display any articles flagged as Featured in the back-end CMS.

Location-Specific Services and Industries

This is the most critical improvement. The services list is crucial for Buchanan as it automates the process of keeping location-specific information up-to-date. Initially, they wanted a static list that would be periodically updated manually. Instead, I coded a series of MODX Chunks and PHP Snippets to create a unique list based on the attorneys at each branch, removing duplicates. These links direct to the respective Service/Industry pages.

This automation was widely accepted as a significant win for the department. It introduced new automation to the site and future-proofed the location pages. When a new attorney is added to a location, the list updates automatically. If an attorney transfers locations, the list item “follows” them.

These improvements not only enhanced the user experience but also streamlined content management, making the locations pages more dynamic, informative, and easier to maintain.