Day of Service 2020

In 2020, Buchanan Ingersoll initiated an internal “Day of Service” to address the hardships many faced due to COVID-19. This project aimed to collect food and other goods for distribution to food banks nationwide. Buchanan needed a video that conveyed an emotional message, urging people to come together, raise money, and donate food to support families in need.

The marketing team developed a compelling script, and we sourced powerful images to evoke the right emotions. The key element that brought the project together was rescoring the audio track to deeply resonate with viewers. This approach made the campaign an enormous success, leading to its reuse in subsequent years with updated data and imagery.

The video production involved tools such as Adobe Audition for audio, Photoshop for image preparation, and After Effects for creating engaging visual effects. The result was a heartfelt and impactful video that effectively mobilized support and showcased Buchanan Ingersoll’s commitment to community service.

Property of Buchanan Ingersoll & Rooney. Used with Permission.