BD Minute – Sample Reel
For Buchanan’s Business Development team, I created an early video series aimed at providing quick, impactful insights on various topics, from navigating internal resources to using social media and the company website to enhance business relationships. Each video was designed to be a minute or less, making them concise and easy to digest.
Given the tight budget and need for a quick turnaround, I utilized After Effects and Photoshop to create animated graphics. I also repurposed templates I created from my TV studio days at Robert Morris University, including those for lower-thirds, over-the-shoulder graphics, full-screen layouts, and a screen bug for branding.
Although the project was short-lived, it was a success in demonstrating what our team could achieve with limited time and resources. The series effectively showcased our ability to deliver high-quality content quickly and efficiently across multiple offices, reinforcing the value of our creative capabilities within the organization.
Copyright of Buchanan Ingersoll & Rooney, 2016 www.bipc.com. Used with permission.